Make websites happen. Create the right
impression about your business. Maximise sales
and deliver a great user experience.
Understanding - measurable goals
Website development at X Marketing starts with a strong
understanding of your planned web strategy. How the
site is to be used - and what results must be achieved. We
make these goals, and measure them throughout.
Site architecture refers to what content is to be included
in the site and how this is best presented and navigated by
the visitor to help achieve the goals of the
site. We normally gray-scale the
development proto-type. Meaning you won't see
any colour, branding, imagery or too much
copy detail. They only distract from the purpose and working
of the site architecture.
Once the site architecture has been approved, we turn
our attention to design. At X Marketing we design unique
websites. We prefer simple and clear design. it works
best nine out of ten times. We consider the brand,
the desired style and the audience.
An intuitive layout is a must, along along
with quality imagery, compelling copy and relevant
'calls to action'.
Time for action?
Website projects often drift within organisations. Never quite
happening or fulfilling the initial goal. At X
Marketing we make websites happen. And we
avoid the pitfalls and horror stories most of us have heard
about websites gone wrong.
The devil can be in the detail when creating sites
that stand head and shoulders above your competition.
We like the detail and will make it easy for you.
- emarketing strategy + goals
- website architecture
- website design
- website maintenance
- content management system (CMS)
- photography + imagery
- website launch + promotion
- email marketing
See our website development
results for some great companies.