Negotiation - Proposals & Licences
Negotiate proposals and secure fair and favourable distribution
agreements
What to look out for
Even for the experienced, pitching for and securing
distribution rights for products or services, can be filled with
pitfalls.
Preparing an appropriate business plan, length of agreement,
rights of renewal, minimum quantities, supplier rights to customer
information, communication problems, pricing, exclusive rights to
geographic region, payment terms, shipping method. And that's just
dealing with the potential supplier.
Locally... stock quantities, storage,
distribution, marketing strategy and tools,
pricing, channel strategy, protection from cheap
'knock-offs', timing, relationships, PR, protection
against direct purchase from overseas, and much more,
are important considerations too.
How we can help
At X Marketing we are experienced at securing and
protecting favourable distribution rights. Services
and typical assistance for clients includes:
- Advise potential issues and complexity associated with a
distribution agreement
- Where legal advice is required we work with
qualified and experienced people
- Provide guidance and representation (where required) to gain
fair and favourable distribution rights
- Market research to understand the market and
gauge likelihood of success of new product/service launch
- Establishing a sound footing for both levels on
which distribution relationships are based
- Offer a full range of marketing services to successfully
plan, launch and market new products or services
See an example of distribution rights
secured and new product launch in
New Zealand and Australia.