"I know half my advertising budget is wasted, but
I'm not sure which half."
Making the most of every advertising
At X Marketing we're really careful about spending any money on
advertising. And when we do, we're confident that it will work.
To really leverage your investment in advertising, we
integrate it with the rest of the business. In our view too
much advertising sits in a silo - not working 100% for the
We also measure the advertising. Online and text is easier to
measure. Print advertising is also measurable. Then we gauge
the value of the advertising investment - and whether its worth
running again or tweaking for next time.
We achieve high quality advertising that works by using
the following steps:
- understanding... the market, the product/service, the
- creative (angle)
- media planning + placement + negotiation
See our work with a proactive client who wanted to improve their