X Marketing Services l Business Marketing l Growth l Profit l Sales l Internet l Research

We provide a full range of marketing services that build profit, growth and success for businesses of all size, type and industry.

Branding Public Relations Advertising Sales Brochures Copywriting Market Research Facilitation Strategy & Business Planning Search Engine Optimisation (SEO)Negotiation - Proposals & Licences Photography Website Development Direct Marketing

Branding

Perception is Reality. Manage the perception.

mission + vision + values
organisation essence
positioning + behaviour
brand stragegy
visual identity + logo design
launch
brand development + management

Public Relations

Get your message across. Control your brand - build your business.

positioning
pr strategy
press releases
sponsorship management
media access

Advertising

"I know half my advertising budget is wasted, but I'm not sure which half."

creative
design
production
media planning + placement
measurement
results

Sales Brochures

Present the facts; tell your story; engage the customer... and sell your goods and services.

define audience/ market
concept + creative
copy generation
photography + graphics + imagery
design
printing
distribution

Copywriting

The power of words. Great communication means customers who really understand you and what you stand for. Then they buy, from you of course.

communicate effectively with well-written copy
'brand build' or 'direct response'
use for sales material, letters, websites, emails, memos
gain the most from your time and people
write to achieve great results
write to express, not to impress

Market Research

Facts + Impressions + Observations + Monitoring + Feedback + Measurement = Better Business Decisions

survey (written, personal, telephone)
focus groups
value analysis
competitor appraisal/comparison
market appraisal
product/service testing + measurement

Facilitation

Gain the most from your time and people

skilled session leadership
gain motivation, participation, focus, organisation, understanding + goal achievement
also gain an independent approach, energy and an outside perspective
conferences + meetings + workshops + strategic planning sessions
debriefs, training, coaching, follow-up, measurement

Strategy & Business Planning

Where are you heading? How do you get there? What's the best path to achieve your goals?

vision + strategic direction
positioning
goal-setting
business + marketing planning
communicate your vision + values
integrate plans
quality decision-making
measurement + follow-up

Search Engine Optimisation (SEO)

Be found. And be seen by your next customers. Rank your website highly in search engines, like Google.

optimised content + design
'off the page' (i.e. inbound links)
Google Adwords
intuitive site
relevant calls to action
a positive experience for users

Negotiation - Proposals & Licences

Negotiate proposals and secure favourable distribution agreements

protection against potential pitfalls
positioning + pitch
legal opinion
business planning
logistics
pricing
negotiation

Photography

A picture is worth a thousand words. And quality imagery should pay for itself many times over.

creative (style, angle, visualisation, message)
talent (people)
photographer / direction / props
photography plan
shoot management

Website Development

Create the right impression about your business. Maximise sales and deliver a great user experience.

emarketing strategy + goals
website architecture
website design
website maintenance
content management system (CMS)
photography + imagery
copywriting
website launch + promotion
email marketing

Direct Marketing

40% target market + 40% offer + 10% creative + 10% timing = 100% success

target market
database
creative
execution
fulfillment
measurement
understanding
response